The advantages of IA in the marketing world
It is increasingly common to hear about Artificial Intelligence (AI), both its multiple benefits and the series of disadvantages or dangers it entails. So what impact does it have on the world of marketing? In this blog, we introduce you to AI and how it has been used to design strategies that connect brands with audiences.
AI is the ability of machines to mimic human cognitive functions, such as problem-solving. In this way, they can learn on their own in a human-like manner.
Within the marketing field, this is a tool that helps brands to better understand their potential customers and develop strategies specifically designed for them. Thanks to the precision and variety of solutions that AI can offer, ranging from creative to analytics, it will be possible to optimize the customer experience with brands, depending on their objectives.
Within the marketing field, this is a tool that helps brands to better understand their potential customers and develop strategies specifically designed for them. Thanks to the precision and variety of solutions that AI can offer, ranging from creative to analytics, it will be possible to optimize the customer experience with brands, depending on their objectives.
How can AI help with marketing tasks?
From abstract tasks such as inspiration to product creation, AI applications already exist to simulate these types of activities to aid in the creative process.
This kind of technology solves any type of problem at a much faster speed than humans, providing efficiency in the results delivered to the customer.
Predicting customer behavior is another of the advantages provided by AI since it is possible to better understand their motivations and objectives. In this way, you can offer them exactly what they need and be more successful in sales.
The approach to consumers also goes through AI, as in e-mail marketing. For example, in past years, Amazon generated 35% of its revenue from product recommendations through e-mail marketing strategies.
In a survey conducted by Salesforce, 52% of marketers are already using AI to facilitate their work, and this is only increasing. It will become increasingly standard to use these types of tools to segment audiences, manage complex advertising campaigns and increase traffic to a specific website, making AI one of the most important technologies in the marketing field today and in the near future.
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